Peacock is redesigning its mobile app to focus more on vertical videos

This is an attempt to “win another hour per user, per month.”

By Lawrence Bonk Nov. 11, 2026 1:24 pm EST NBCUniversal Add Engadget on Google: Google Discover

NBCUniversal is completely overhauling the Peacock app on mobile. This redesign will further emphasize vertical video content, just like TikTok, YouTube Shorts and all the rest. Company chairman Matt Strauss recently said that this is an attempt to "win another hour per user, per month," according to The Hollywood Reporter.