Loot boxes, influencers, and addictive features face an EU crackdown

The proposed Digital Fairness Act seeks to bolster consumer protections for online users.

The proposed Digital Fairness Act seeks to bolster consumer protections for online users.

by Jess WeatherbedNov 11, 2026, 6:13 PM UTCCath Virginia / The VergeJess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Gaming, social media, and e-commerce platforms are facing a fresh wave of sweeping European Union rules that aim to make “your online experience fairer.” The newly proposed Digital Fairness Act (DFA) published by the EU Commission on Wednesday is designed to tackle practices that exploit consumers into spending more of their time and money online, including misleading prices or availability, addictive design features like gaming loot boxes, undisclosed influencer marketing, and more.