Instagram wants you to watch 90-minute videos on your TV

The company is experimenting with longform video again.

By Karissa Bell Oct. 26, 2026 1:36 pm EST Meta Add Engadget on Google: Google Discover

Instagram is once again experimenting with longform video in the hopes its users will watch podcasts and other videos on their TVs. The company is testing a new horizontal video format called "features" that supports clips up to 90 minutes long, and introducing a handful of other features meant to draw more users to this type of content.