How Chief Marketing Officers Are Scaling AI At Speed — While Preserving Brand Trust

VideoHow Chief Marketing Officers Are Scaling AI At Speed — While Preserving Brand TrustForbes' Janett Haas, (right) hosted a breakfast roundtable at CES in partnership with Lenovo's Emily Ketchen (left).Forbes

ByForbesLive,

Forbes Staff

andJanett Haas,

Forbes Staff.

Feb 23, 2026, 11:08am EST

Marketing leaders at CES shared how they’re balancing the rapid adoption of AI with the need to maintain brand experience and credibility.

CES showcases the products, platforms and partnerships that will define the next era of technology — and this year, AI dominated, with integration into consumer devices and increasingly into industrial applications, from robotics to agriculture.