Most shopkeepers will do just about anything to make a sale.
But one merchant in Seoul has built an unexpected internet following by doing the exact opposite.
“Didn’t you come here knowing that we sell nothing but crappy stuff?” he asks customers in a video shared on social media. “Didn’t you all come here to buy scarves for your doghouses?”
Meet the Namdaemun Scarf Man.
His unorthodox sales strategy is the opposite of the hard sell. Instead of talking about how great his products are, he tries to convince shoppers they don’t need a scarf at all. He complains about their requests, pokes fun at their shopping habits and occasionally suggests he might be better off quitting the business altogether.
