A large Calvin Klein billboard shows Jude Bellingham shirtless, arms outstretched, above a busy street at dusk.
England and Real Madrid player Jude Bellingham on an ad for the new Calvin Klein campaign in Soho, New York. Photograph: Guerin Charles/ABACA/Shutterstock
England and Real Madrid player Jude Bellingham on an ad for the new Calvin Klein campaign in Soho, New York. Photograph: Guerin Charles/ABACA/Shutterstock
Branding it like Beckham: how Jude Bellingham is future-proofing his fame

From Calvin Klein to British Vogue, the Real Madrid man is leading the way when it comes to football’s foray into fashion. But is he playing it safe?