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Think “honey trap” and you might imagine something out of a James Bond movie: a beautiful, mysterious woman who uses her allure to get close to an unsuspecting target, feigning affection while extracting valuable information.

But this ploy isn’t just a spy thriller trope; it has a long history and continues to be used by spies across the world. The fallout for the companies and individuals ensnared in them can be spectacular.

Nvidia CEO Jensen Huang may have just learned that the hard way. He resigned Thursday after a week of turmoil surrounding his company, the world’s biggest AI chipmaker, sparked initially by reports that he’d had an affair with a woman who US officials believe was passing information to the Chinese government.