Xbox has always been about trying something new, so what does Microsoft do next?
Xbox has always been about trying something new, so what does Microsoft do next?
by Tom WarrenNov 12, 2026, 5:00 PM UTCImage: The VergeTom Warren is a senior correspondent and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years.Microsoft has spent the past 25 years trying to shake up the game console market. The original Xbox, which launched on November 15th in 2001, took on an industry dominated by Sony and Nintendo. Twenty-five years later, Xbox finds itself in a similar position. It’s not starting from scratch this time around, but to reach another 25-year milestone, it needs to do something radically different.
