Nike has been having a bit of a comeback—“comeback” might be generous, but the sentiment is there. In 2024, the sportswear giant faced restructuring challenges, accusations of sexism, and layoffs that exceeded two percent of its staff. After difficult years marked by falling sales, poor innovation, and strained retail partnerships, CEO John Donahoe resigned, and company veteran Elliott Hill returned in his place. Under Hill’s leadership, Nike is refocusing on its core market and working to repair relationships with retailers, athletes, and creatives.