ByteDance is reportedly working on its own AI agent

The Chinese company wants to compete with Meta’s Muse.

By Karissa Bell Nov. 11, 2026 2:42 pm EST Hapabapa/Getty Images Add Engadget on Google: Google Discover

ByteDance wants to take on Meta's Muse with its own AI agent. The company is readying an AI assistant that could be revealed in "the coming weeks," Bloomberg reports.

The report doesn't detail what the agent will be called or how it will work, but says that it will "serve a similar role" to Meta's Muse. Muse has already drawn more than 10 million users and CEO Mark Zuckerberg has predicted the AI agent could generate more revenue per user than its existing "family" of apps. The agent is also expected to play a significant role in Meta's AI glasses, and the company has previewed a standalone "charm" for Muse.