Ski resort of Madonna di Campiglio in the morning as sun rises. The buildings are nestled at the foot of the ski slopes in the snow.
Madonna di Campiglio, in south-western Trentino, is gaining a 1,700-metre-altitude branch of KFC. Photograph: Andrey Omelyanchuk/Getty Images/500px Plus
Madonna di Campiglio, in south-western Trentino, is gaining a 1,700-metre-altitude branch of KFC. Photograph: Andrey Omelyanchuk/Getty Images/500px Plus
KFC’s arrival at Italian ski slopes angers food and mountain purists

Fast-food outlets at two prestigious Dolomites resorts are Italy’s first, with legal action threatened