Labubu mega-fan Ensito smiling for a selfie with a lime green Labubu. Ensito is wearing custom-made spiky teeth to mimic a Labubu's smile.Image source, Courtesy of Ensito
Image caption,

Ensito, with his custom-made Labubu teeth, posing with a new doll in his collection

ByOsmond ChiaBusiness reporter
  • Published1 hour ago

For years, Labubu dolls seemed unstoppable.

Collectors young and old energetically snapped up "blind boxes" - sealed, mystery packages containing the quirky monsters - often paying $15 (£11) or more.

Those unable to get the characters they wanted were often prepared to pay much more on the resale market.

The hype around the creatures convinced a mega-fan from North Carolina, who goes by the name Ensito, to leave his tech job in 2024 to create Labubu content full-time, travelling as far as Italy and Spain to seek out the latest releases.