A TikTok icon on a screen
TikTok prohibits users from mentioning OnlyFans or directly linking to the site. Photograph: Dado Ruvić/Reuters
TikTok prohibits users from mentioning OnlyFans or directly linking to the site. Photograph: Dado Ruvić/Reuters
TikTok accused of helping to promote sex industry to girls

Researchers say popular performers covertly market OnlyFans content and tell followers about wealthy lifestyle

TikTok is helping to promote and normalise the sex industry, allowing “sexfluencers” to post videos aimed at marketing pornographic content they have uploaded elsewhere on sites such as OnlyFans, a report indicates.