Snap has more than 30 million paid subscribers across Snapchat+ and other plans

Power users seem more than willing to pay for AI-powered effects.

By Karissa Bell Nov. 4, 2026 5:55 pm EST Ben Montgomery/Getty Images Add Engadget on Google: Google Discover

More than 30 million power users are paying for one of Snap's subscription plans, including Snapchat+ and its ad-free "platinum" tier. The company announced the milestone as part of its third-quarter earnings, saying that its non-advertising "other" revenue grew 84 percent compared with last year.