Wearing a black rollneck top, Lotte Underwood sits at her desk with her laptop in front of her.Image source, Lotte Underwood
Image caption,

Managing AI agents is a big part of Lotte Underwood's job

ByMaryLou CostaTechnology reporter
  • Published4 November 2026, 00:04 GMT

Recent university graduate Lotte Underwood is a public relations executive with a twist - she spends more time using AI than actually doing PR.

Underwood, 25, joined London-based PR agency Fight or Flight in November last year, in the new role of "AI associate" after completing a degree and then a masters in marketing.

She's part of a recently established, dedicated AI team that has built around 30 AI agents. Specific tasks include industry research, client reporting, media interview preparation, helping clients create clearer briefs, and image generation.