The Motley Fool is the O.G. stock and investment advice website, dating back to the early days of the Internet, when WIRED’s website was still called hotwired.com. It started as a tip sheet in the early ‘90s by brothers Tom and David Gardner, and it rode a wave of hype to become a cult phenomenon, viewed with equal interest and skepticism by the established investment class. Thirty years and a whole bunch of books later, The Motley Fool now feels like the established investment class, with a Stock Advisor subscription service offering stock tips that were shown in a 2017 study led by Penn State to consistently beat the S&P 500.