Reddit is testing in-app search ads as traffic from Google declines

The company wants to help advertisers reach users who show a "high purchase" intent.

By Karissa Bell Nov. 3, 2026 4:27 pm EST Reddit Add Engadget on Google: Google Discover

Reddit will soon start putting ads in more places as it faces increased pressure due to declining traffic from Google. The company will start testing ads in its search results in an effort to monetize the "high purchase" intent of users who rely on its platform for buying advice.