Reddit is adding more ads

Searching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs.

Searching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs.

by Emma RothNov 3, 2026, 6:26 PM UTCImage: The VergeEmma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit.