CANADA - 2025/07/28: In this photo illustration, the itch.io (itch io) logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(Image credit: Getty Images - Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
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Indie-oriented digital storefront Itch.io is beginning to push back against the rising flood of AI, announcing on social media that it's "deleted a couple terabytes of AI slop" and made it easier for users to filter out games made with generative AI.