A blurred reality in Million Pound Shot. Illustration: Channel 4

In late October, some canny viewers began to wonder whether there was something strange about Channel 4's latest gameshow. Bradley Walsh's Million Pound Shot had been billed as a new big-money contest with a twist, but information about its pilot episode was strangely minimal. Television and radio producer Chuck Thomas wondered on X whether it could be a Derren Brown-style psychological experiment; a Ghostwatch-esque stunt; or even a dark TV comedy in the vein of the genre-bending series Inside No 9. Indeed, the timing – one day after Halloween – also seemed to point viewers towards some kind of parody or one-off drama.