Brazil’s left reinvented the right’s online playbook. It helped Lula win | CNN

Supporters of candidate Luiz Inacio Lula da Silva celebrate with a cardboard of Lula after the general election day on October 25, in Sao Paulo, Brazil. See all topics Email Link Copied!

For three weeks in October, Veridiana Cunha became a so-called “soldier” for a digital army fighting to reelect Brazil’s leftist President Luiz Inácio Lula da Silva.

Every few minutes, the 48-year-old would interrupt her day job in São Paulo as a copy editor and check WhatsApp for new instructions. She even reactivated an Instagram account she hadn’t used since 2022 and learned how to post on X for the first time for the cause.