What is the purpose of reposting on Instagram and how do you do it?

Curate your own corner of Instagram with a single tap.

By Gabriela Vătu Oct. 31, 2026 11:15 am EST Meta Add Engadget on Google: Google Discover

If you spend any amount of time on Instagram, then you've likely seen the small icon under each post and reel looking like two curved arrows. Coming in right after the heart for likes and the comments bubble, that third icon is for reposting. It's one of simplest ways to share content from other creators without copying it into your Stories or sending it in a DM to each and every friend you have.