'The necktie is dead': How US midterm candidates are dressing for votes9 minutes agoNardine SaadUS reporter
Getty Images Composite image of Ashley Hinson, Marie Gluesenkamp Perez and Abdul El-Sayed. Hinson (left) wears a dark denim dress, Gluesenkamp Perez (centre) wears a light blazer over a light top, and El-Sayed (right) wears a dark V-neck jumper and holds a microphone.Getty Images

As Americans prepare to vote in the US midterm elections, candidates with their eye on Congress are not just competing on policy.

In our social media age, they're using their personal style to attract attention and project their message. Their clothing has become a measure of their authenticity and appeal.

"Politicians are dressing for two jobs at once: to look capable of holding office but to also look connected to the people they want to represent," said Joe Zee, a celebrity fashion stylist.