An illustration featuring the brown Gruffalo holding a wooden spoon next to a smaller creature inside a cave, looking towards a grey, furry character with a walking stick at the entrance.Image source, Macmillan/Axel Scheffler
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The Gruffalo has been a staple of children's bookshelves since 1999

ByMatt GravellingLondon
  • Published8 hours ago

The illustrator behind the popular children's book The Gruffalo has told BBC London he is "seriously considering" launching legal action against artificial intelligence (AI) firms he says breach copyright in reproducing his work.

Axel Scheffler, whose illustrations have captivated children since 1999, said he wanted AI companies to stop using artists' work without permission.